.svg){kind=icon}
Contact
Log in
In the fiercely competitive world of the hotel and retail industries, nurturing customer loyalty has become more vital than ever. With an abundance of choices available to consumers, establishments must go beyond the basics of comfort and service to truly stand out. Building emotional loyalty has emerged as a powerful strategy to create lasting relationships with the guests.
.png)
Traditionally, loyalty in these industries often revolved around transactions. Customers made their choices based on factors like convenience, price, or rewards programs that promised discounts and perks. While these incentives remain relevant, a transformative shift toward emotional loyalty has been unfolding.
Emotional loyalty transcends the purely transactional dimension of rewards. It revolves around establishing a profound emotional connection between customers and the brand. This connection is built upon trust, consistency, and the creation of unforgettable experiences. Emotional loyalty ensures that customers return not just because of discounts, but because they genuinely relish the overall experience and feel an emotional bond with the establishment.
To foster emotional loyalty, hotels and retail stores must gain insight into the emotional needs of their customers. Different individuals have diverse expectations and desires when it comes to their interactions with these establishments. Some crave relaxation and tranquility, while others seek adventure and excitement. Therefore, it is imperative for these businesses to identify these emotional needs and tailor their services accordingly.
One of the pivotal strategies for building emotional loyalty is personalization. Customers want to be treated as valued individuals, not mere faceless patrons. Establishments can achieve this by collecting data on customer preferences and behaviors, which may include room preferences, dining choices, and leisure activities.
.png)
Loyco’s loyalty program simplifies the management of member benefits and promotions, whether they encompass general perks or exclusive offers for specific customer groups. It streamlines customer segmentation and facilitates customized messaging at the right moments. Automation further simplifies marketing and branding efforts. This ensures that all members receive personalized incentives, encouraging return visits and increased spending while promoting emotional loyalty.
Would you like to know more about what a loyalty program from Loyco can contribute to your company? Contact us!
.png)
In today's digital landscape, good communication is the key tool for attracting and retaining valuable customers. In this article we want to explore the digital guest journey and its importance in retaining loyal members.
Smarthotel is a Norwegian chain with 6 hotels in several of the country's largest cities. The chain's concept is "to offer accommodation in a smart, high-quality package." They do this by providing well-equipped hotel rooms ranging from 8 to 40 square meters at a very good price.
We have an integration with the cash register system Front Systems which makes it possible to build loyalty by giving customers benefits both physically in store and online with a seamless customer experience. This can stimulate loyal customers, repurchases and upselling.
