How to Boost Direct Bookings, Cut OTA Commissions, and Maximize Revenue

August 24, 2024

Is your hotel one of many losing 15% - 30% of its revenue to OTA commissions? That’s money slipping away – funds that could be used to strengthen your hotel and build loyal guests. Here’s how you can take back control, keep more of your revenue, and create a guest base that always chooses you.

EU Designates Booking.com as a “Gatekeeper” - What Does This Mean for the Hotel Industry?

June 12, 2024

The EU's "Digital Markets Act" is a law from 2022 designed to make markets in the digital sector fairer. Through this law, the EU has now designated Booking.com as a "gatekeeper." This could have a significant impact on the hotel industry today.

From Loyall to Loyco: Marking a Name Change with the Acquisition of a Technology Company

April 17, 2024

The Norwegian SaaS company Loyall acquires the Norwegian technology firm Skylabs, which offers complementary services to the hospitality industry, and simultaneously changes its name to Loyco.

A Prediction for the Hotel Industry in the Coming Year: The End of the Beginning for OTAs

April 4, 2024

For far too long, foreign OTA giants (OTA = "Online Travel Agents") have taken large chunks of the margins from Norwegian hotels.

Keep customers engaged with the digital guest journey

April 15, 2024

In today's digital landscape, good communication is the key tool for attracting and retaining valuable customers. In this article we want to explore the digital guest journey and its importance in retaining loyal members.

Customer loyalty in 2024 - thoughts and trends

December 20, 2023

In 2024, trends in customer loyalty appear to be moving towards a direction that places customer experience at the forefront. Based on several reports, Loyall has compiled the key trends in customer behavior that we believe will shape the industry for the next year. Explorative and progressive, 2024 marks another exciting chapter in the customer loyalty journey.

From Internship to job offer

October 30, 2023

Loyco practices internships to provide opportunities for practical experience, networking, and career exploration. Often, they serve as a bridge between education and a permanent job. In this article, we share a story about our former intern who received a job offer one week after completing their internship.

How to Build Emotional Loyalty

September 13, 2023

In the fiercely competitive world of the hotel and retail industries, nurturing customer loyalty has become more vital than ever. With an abundance of choices available to consumers, establishments must go beyond the basics of comfort and service to truly stand out. Building emotional loyalty has emerged as a powerful strategy to create lasting relationships with the guests.

When customers grow price-conscious

When inflation and interest rates are on the rise, the average consumer tends to tighten their budget. During such times, marketing becomes an important tool to ensure that your brand stays relevant. By tailoring the communication and offers that your customers receive, you can stimulate activity even as market purchasing power weakens.

Our best tips for this year's summer

Summer’s here, and many hotels are about to enter their most hectic and profitable season. In this article, we have gathered our best tips and recommendations for how your hotel can generate activity and revenue this summer.

How to succeed with a loyalty program?

In today's challenging economic situation, loyal customers are even more important than before. A successful loyalty program can help build relationships with existing customers. Read more about how you can succeed with your loyalty program here.

How to create direct bookings

March 2, 2023

We challenge OTA channels by creating direct relationships between guests and hotels. Our solutions allow hotels to ensure that guests receive the best terms when booking directly, making guests prefer direct bookings over OTAs.

Experiences from internships

January 9, 2023

Loyco strongly believes in providing young talents with opportunities to develop and learn, and therefore focuses on internships. Through the internship program, candidates get practical experience and the opportunity to apply their knowledge from their studies in the workplace.

Loyalty in the restaurant industry

December 21, 2022

In the competitive restaurant industry, one depends on satisfied and loyal guests to survive. In this article, we will show you how this can be achieved.

Segmentation and membership levels

January 31, 2023

When designing your loyalty program, segmenting your customer base by membership level should be considered. This will give you insight into the degree of loyalty of each individual customer, while automated communication can be adapted based on which segment they belong to.