Table of Contents

1. Introduction
2. A fully integrated and automated loyalty program
3. Effortless membership enrolment and data collection
4. How the automated guest journey enhances the experience
5. Key outcomes of the loyalty program

Introduction

Unike Hotels is a distinguished collection of boutique hotels across Norway, offering unique stays that blend historic charm with modern comfort. With a strong commitment to personalized service and premium hospitality, they sought to strengthen guest loyalty, increase direct bookings, and provide a frictionless membership experience across all their properties.

A common challenge in the hospitality industry is over-reliance on Online Travel Agencies (OTAs), which increase costs and limit direct guest relationships. When bookings happen through third-party platforms, hotels lose valuable insights into guest preferences, engagement, and behavior, making it harder to build long-term loyalty and drive repeat stays.

To overcome these challenges, Unike Hotels integrated Loyco’s loyalty platform with their existing Techotel PMS system and booking engine. This seamless integration automates membership enrollment, enables guests to access exclusive perks effortlessly, and provides Unike Hotels with real-time data insights to personalize guest experiences and optimize marketing strategies.

A Fully Integrated & Automated Loyalty Program

Techotel PMS Integration
By utilizing Loyco’s Techotel PMS integration, Unike Hotels created a seamless system that synchronizes guest data in real-time, eliminates manual processes, and allows hotel staff to focus on delivering exceptional service.

To make direct bookings more attractive, the loyalty program offers exclusive member perks, including:

• Early check-in and late check-out
• Complimentary room upgrades
• Bonus points on every booking
• Special membership discounts that synchronizes guest data in real-time, eliminates manual processes, and allows hotel staff to focus on delivering exceptional service.

Global Hotel Alliance (GHA) Integration
With Loyco's GHA Discovery integration, Unike Hotels can offer membership benefits globally, allowing members to enjoy rewards at over 40 independent hotel brands across more than 100 countries.

Partner Delivery with Diggecard
Using Loyco's Diggecard integration, Unike Hotels offers digital gift cards, providing flexible gifting options. These digital gift cards can be sent via email or SMS, scheduled for immediate or future delivery, and are redeemable across all Unike Hotels properties.

Effortless Membership Enrollment & Data Collection

Guest data is automatically collected and converted from multiple sources:

• PMS system – Captures guest details from bookings and check-ins.
• Hotel website & booking engine – Enables seamless membership sign-ups.
• WiFi login systems – Powered by Skylabs, this feature provides an easy and GDPR-compliant way to register guest data during WiFi logins.

This automated flow removes friction from the sign-up process, making it effortless for guests to join the Unike Discovery membership program.

By automating guest data collection, Unike Hotels can:

• Grow their membership base with minimal effort
• Deliver tailored offers and communication in real-time
• Boost guest retention and encourage repeat stays

This data-driven approach ensures more direct bookings, higher customer lifetime value, and stronger guest relationships—all with minimal administrative effort. Whether they book online, check in at the front desk, or log into the WiFi, their details are instantly registered—allowing them to start earning and redeeming rewards immediately.

How the Automated Guest Journey Enhances The Experience

A well-structured guest journey automates communication and elevates the guest experience by ensuring a seamless and personalized stay from pre-arrival to post-departure. By integrating automation at key touchpoints, hotels can provide real-time updates, exclusive offers, and effortless membership perks—all while reducing administrative workload for staff.

The Unike Hotels guest journey includes five automated emails, each designed to engage guests at the right moment:

• ‍72 hours before arrival – A general welcome email from Unike Hotels, introducing the guest to the benefits of membership and offering useful pre-stay information.
• 48 hours before arrival – A property-specific email from the respective hotel, detailing local recommendations, available upgrades, and special perks.
• ‍At arrival – A welcome email reminding guests of their member benefits, loyalty rewards, and exclusive offers they can enjoy during their stay.
• ‍48 hours after departure – A post-stay email from the hotel, thanking the guest for their visit, requesting feedback, and offering incentives for future bookings.
• ‍4 weeks after departure – A follow-up from Unike Hotels, reminding guests of their membership perks and encouraging them to book their next stay directly.

This fully automated communication flow ensures consistent engagement, strengthens guest relationships, and incentivizes direct bookings—all while enhancing the overall guest experience.

Below is an example of how this guest journey looks in action:

Key Outcomes of the Loyalty Program

• Seamless membership registration both online and at the reception.
• Exclusive benefits that encourage direct bookings and repeat stays.
• A fully automated, data-driven loyalty program integrated with Techotel PMS.
• A more personalized and engaging guest experience that builds long-term relationships.
• Operational efficiency, allowing staff to focus on hospitality.

Unike Hotels continues to expand and refine its loyalty strategy, ensuring that members receive exceptional value with every stay.

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Ready to Unlock Exclusive Rewards at Unike Hotels?

Next time you book a getaway in Norway, make sure to stay at Unike Hotels and join their membership program to start earning rewards and access exclusive offers. With 20 hotels and growing, Unike Hotels offers personalized perks, seamless stays, and the flexibility to redeem benefits at Unike Hotels and over 800 partner hotels worldwide through GHA DISCOVERY.