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Loyco's software is now integrated with FrontKom DXP. FrontKom DXP has extensive experience with solutions for e-commerce and online stores, as well as broad platform competence for online stores. The integration with Loyco ensures that you as an online store owner have the opportunity to conduct data collection and create omnichannel loyalty when customers shop with you.
Frontkom is a full-service digital marketing agency that works with design, technology, and communication. The company has extensive experience with digital transformations and has developed online stores for several actors, as well as provided strategy and consulting. Now, the loyalty solution is integrated with FrontKom DXP to build loyalty in your online store. In addition, FrontKom can build online stores on the Shopify platform, with which Loyall is also integrated.
If you want to know more about the Loyco x Shopify integration, you can read here.
Through the integration with Loyco, you have the opportunity to create and reward loyalty online in the same way you do in a physical store. This means that you can link purchases to existing customer profiles, while new customers can easily join your loyalty program when they shop online.
The platform ensures a seamless flow of data and a holistic customer experience across all channels, so customers don't have to register the same information multiple times. Your customers will therefore have one profile with complete purchase history and the same membership benefits regardless of how the purchase is made.
To increase the number of new members in your loyalty program, you can offer registration incentives, such as a discount on the first purchase. Registration can easily be completed by providing a phone number or using Vipps.
On the online store, a "plugin" is displayed at the bottom left or right of the webpage for desktop, and a banner button at the bottom on mobile. The customer can click on this and then register as a member or log in. Through the plugin, the customer has access to a complete overview of available bonuses, purchase history, and other relevant information.
The customer's purchase history is displayed in the dashboard for the loyalty program and gives you the opportunity to send out personally tailored communication and relevant offers to your customers, and you can thus segment and organize them by membership level. This can contribute to better customer experiences, create added value for the customer, and thereby increase customer loyalty.
Through the plugin, customers will get an overview of their bonuses and benefits. Here, they can easily redeem and use them, and in the shopping cart, the final sum is adjusted. These same bonuses and benefits will also be available when they shop in the store. This seamless solution allows you to build loyalty across physical stores and online stores.
Interested in increasing customer loyalty? Contact us here.
The Norwegian SaaS company Loyall acquires the Norwegian technology firm Skylabs, which offers complementary services to the hospitality industry, and simultaneously changes its name to Loyco.
When designing your loyalty program, segmenting your customer base by membership level should be considered. This will give you insight into the degree of loyalty of each individual customer, while automated communication can be adapted based on which segment they belong to.
When inflation and interest rates are on the rise, the average consumer tends to tighten their budget. During such times, marketing becomes an important tool to ensure that your brand stays relevant. By tailoring the communication and offers that your customers receive, you can stimulate activity even as market purchasing power weakens.